Résumé
Experience
First Resonance
UX/UI Designer / Oct 2022 - Aug 2024, Los Angeles, California
Led UX/UI design for a Series A startup, creating and refining features for a Manufacturing Execution System serving clients in the aerospace, automotive, EV, energy, and medical industries.
Managed the entire design lifecycle, including user research, wireframes, prototyping, visual design, heuristic evaluation, and usability testing.
Established a comprehensive design system to maintain visual consistency and accelerate development across the product suite.
Aligned design with stakeholder needs and shifting resources, incorporating A/B testing to streamline workflow and boost performance while cutting costs.
AZIO corporation
Principal Designer / May 2014 - Oct 2022, Los Angeles, California
Led UX design initiatives across a diverse product portfolio, including digital platforms, web applications, and marketing assets, ensuring responsive design.
Drove user-centric innovation and 24 new product launches.
Spearheaded two major brand transformations, aligning user experiences with evolving brand identities and market positioning, utilizing agile/scrum methodologies and fostering cross-functional collaboration.
Successfully grew digital audiences, contributing to a 400% increase in Instagram followers through strategic UX and design enhancements.
Established a high-performance e-commerce platform, leveraging Google Analytics and data-driven design to boost revenue by 60%, contributing to 33% of annual revenue.
Nonobject
Product Design Intern / Jan 2013 - Jun 2013, Palo Alto, California
Worked with senior designers on user research, concept ideation, interaction design, prototyping, and user validation for clients such as Logitech, Ultimate Ears, Adobe, Lightning E-Bike, and Zai.
Freelance Designer
Product Design / 2010 - 2022, Los Angeles, California
Collaborated with clients on projects such as designing and developing iOS/Android apps and enhanced e-commerce websites for optimal user experience and conversions.
Worked on various information architecture, empathy mapping, and persona development to improve user engagement and satisfaction.
Mobile Action USA
Quality Assurance Engineer / Jan 2005 - Feb 2009, Los Angeles, California
Responsible for product usability and compatibility for all North American clients.
Conducted usability tests and market research, delivering insights to product management and engineering teams.
Developed a reusable quality assurance framework, streamlining tests by 70%, reducing errors by 80%, and enhancing bug-tracking efficiency.
Education
Art Center College of Design
Bachelor of Science in Product Design, 2013
Devry University-California
Bachelor of Science in Network and Telecommunications, 2002
Other
Skills
UX/UI Design
Product Design
Design Thinking
Wireframing
Prototyping
Design System
Information Architecture
Ethnographic Research
Competitive Analysis
User Journey Mapping
Concept Mapping
Empathy Mapping
Persona Development
Heuristic Evaluation
A/B testing
Usability Testing
Responsive Design
User-Centric Design
Design Sprint
Tools
Figma
Sketch
Adobe Creative Suite
Mixpanel
Fullstory
Sigma
Usertesting.com
Useberry
Maze
Airtable
Linear
Google Office
Google Analytics
HTML/CSS